Built, Tested & Proven in AI Hypergrowth
OP for Revenue
Most companies selling complex products into enterprise, government and regulated industries are not struggling with quantity. They are struggling with quality.
OP is the proprietary revenue methodology and operating system that fixes that. Buyer-led, behaviour-driven and development-centric. The buyer reveals what truly matters, your people act on real information, and their leaders develop each person against where they actually are, building genuine followership.
The result is higher-quality pipeline, forecasting you can rely on, people who keep improving, and targets beaten rather than chased.
OP, EXPLAINED
How it works, why it matters, and where it came from
There is more to OP than a page can hold. The downloadable guide below takes it in full: one method serving both the IC and their leader, why it holds as your teams grow, and where OP was built, tested and operationalised.
revenue services
The natural starting point
Strategy to Execution
We start by understanding your world and what needs addressing first. From refining ICP, to improving the operating method and system, to a strategy built across the whole revenue org rather than each function in isolation. Realistic, agreed with your teams, and ready to act on.
Model & playbook review · Outbound strategy · Commercialisation of IP · Priorities, sequenced · One motion across every function
Your people, operational in 2 days
The OP Workshop
On site with your ICs and their leaders, learning on day one and applying it to live deals on day two. They leave with the method and the tools, and ongoing support where you need it, so value grows over time and best practice is established across your revenue org. Both days broken down below.
OP Methodology · Ideal State Extraction · The Opportunity Planner · The Leadership Development Matrix · The Intrinsic Drive Framework
Experience, shaped to the need
Fractional Expertise
Senior practitioners, experienced in OP, with specific regional expertise; engaged in one of two ways. Project-based, where something particular is running or regional expertise is required. Or ongoing, scaling OP as your teams grow, keeping standards even and development moving.
Regional & in-market expertise · Leadership to IC · Advisory or hands-on · Enterprise, government & regulated · Revenue, marketing, engineering & governance
Yours to run, at any scale
OP Operating System
OP mapped into your CRM, metrics and reporting, alongside MEDDPICC and whatever else stays, with RevOps built or rebuilt around it. Your enablement team is then certified to deliver it, so new leaders and ICs learn it from you. Built to hold through hypergrowth, or whatever pace you set.
Pipeline and stage design · The tools live in your CRM · Forecasting, scoring and routing · New hires onboarded at scale · Scaled without us in the room
Know every deal as it really is
OP for Sales
Complex deals have several people in them and rarely one truth. Your sellers, and the business development teams that feed them, learn how to surface what each of them actually needs and what it is worth, so better information feeds whatever system you already run.
Higher win rates · Stronger pipeline · Forecasts built on real signals · Time invested with precision · Fewer deals chased, more closed
Beyond technical expertise alone
OP for Pre-Sales
OP’s origin: technical experts developed into commercial partners. Externally, they diagnose before they demonstrate; internally, they give the forecast its earliest honest signal. Onboarding time and consistency improve, with technical and commercial development a constant focus.
Commercial partners & technical experts · Verified forecasting · IC and leaders aligned · Scoping that holds · Demos that land · Deals that progress
The multiplier on every IC
OP for Leaders
Leaders run the same method, aimed at their people rather than at buyers. Monitoring activity gives way to development mapped task by task, not person by person, with what drives each of them aligned to what the business needs. That is how execution lifts and followership is earned.
Reporting up with confidence · Coaching aimed at impact · Genuine followership · Even standards across teams · Talent that stays
From learning to execution
The OP Toolkit
The Opportunity Planner gives ICs the true state of a deal and its worth. The Leadership Development Matrix shows leaders where each person needs work, the Intrinsic Drive Framework what will move them. Tools designed to ensure value is long-term, and that time always goes where it earns.
Forecast credibility, underpinned · Independent, supported where needed · Clarity in ambiguity · Priorities that stay current · Nothing left to chance
OUR PACKAGES
Not sure where to start? Most clients engage through one of the packages below.
No two AI journeys look the same. While many clients start with one of the packages below, every engagement is tailored to the challenges, opportunities and ambitions unique to your organisation.
Launch Pad - EMEA
GTM, STRATEGY & EXECUTION
For companies launching an AI product, a new function, or entering EMEA.
Strategy, execution and team build in one programme: launch the commercial motion, generate first pipeline and revenue, then build the in-house team to carry it. Premium scales to the full AI GTM suite, shaped to your budget and stage; take only what you need. Typically includes:
- GTM strategy and market entry
- EMEA legal entity setup and localisation
- Full OP-driven commercial motion
- Talent Flex on the ground
- Executive outreach and AI SDR engine
- RevOps and CRM build
- Fractional-to-in-house team build and enablement
OP Rollout
CLARITY, IN AMBIGUITY
For companies systematising OP into how every revenue team operates: their commercial approach, processes, metrics and CRM.
All three OP elements in one programme: train the people, install the system, and certify your own trainers so it compounds. Training and materials across sales, BDR/SDR, solutions, customer success and enablement, for both ICs and leaders. Typically includes:
- OP IC and leadership training across sales, BDR/SDR, solutions, customer success and enablement
- OP toolkit - Opportunity Planner, Pipeline Priority Tracker & Leadership Development Matrix
- OP systemised to map to your processes, metrics and KPIs
- OP mapped into your CRM and reporting
- Layered onto your existing frameworks, or deployed standalone
- Train-the-trainer certification
- Rollout, adoption and ongoing reinforcement
Outsourced Pipeline
IN & OUT, HUMAN X AI
For companies that want qualified pipeline without building the engine in-house.
End-to-end demand run as a managed function: human-led outreach (underpinned by OP for buyer-led precision) and the AI SDR engine, the data and systems beneath them, and marketing-led inbound. Typically includes:
- Executive outreach and AI SDR engine
- Data, enrichment and AI GTM systems
- Sales RevOps and CRM
- Fractional GTM talent
- Inbound demand generation and content (AI Signal)
- Reporting, attribution and optimisation
AI SDR Engine
ALWAYS-ON, AUTOMATED PIPELINE
For teams that want an automated pipeline engine built into their stack.
The data, agents and systems that surface the right accounts and route them to your reps, wired into a CRM and automation layer. A built-and-managed machine, not a headcount. Typically includes:
- ICP, list building and multi-pass enrichment
- AI-powered GTM systems and agents
- CRM architecture and workflow automation
- Lead scoring, routing and SLAs
- Pipeline reporting and forecasting
Contact us
Interested in speaking to us about AI GTM?
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Share a few details with us and a member of the Emergentis team will be in touch to discuss how we can help.