GTM Strategy & execution

AI GTM

OP is the core of AI GTM: a proprietary GTM methodology for individual contributors and leaders, built in the world of AI, for the world of AI, and proven in hypergrowth. Around it sits the full GTM capability, deployed by practitioners who have scaled and led revenue inside AI companies. A cutting-edge AI SDR engine surfaces the right opportunities; OP takes what is surfaced and closes it, making teams truly buyer-led and cutting through the ambiguity of The Early-Age of AI.

Led by Khaled El Mayet, Emergentis Co-Founder and CEO, creator of OP, and builder of top-performing revenue teams through AI hypergrowth: finding signal in the noise and clarity in the ambiguity.

AI GTM AI SIGNAL AI ACADEMY AI LAB AI REGULATE AI HUB

OUR GTM SERVICES

Revenue built, not just recommended.

These are the levers we pull inside your business: outreach, talent, data, systems and the OP methodology that ties them together. Deploy one, or the full motion, bespoke or packaged, and own the capability when we step out.

EMEA Market Entry & Acceleration

End-to-end EMEA entry for AI companies that want to move fast. From regional GTM strategy to practitioners who know the local nuances and bring relevant networks, we unlock rapid time to value: qualified pipeline and first revenue in region. Engage us fractionally, then we help build and enable your first in-house team. Optionally drawing on the full Emergentis suite across GTM, Marketing, Engineering, Regulatory, Business Ops and Education.

Legal entity setup · Local network activation · GTM localisation · Talent Flex on the ground · OP-driven commercial motion · Coordinated with AI Signal for inbound demand in-market

Fractional & Talent Flex

Proven elite AI GTM practitioners deployed into your business, from AE and BDR to Solutions Consultants, Architects, Enablement, Customer Success, RevOps and beyond. Observed in live environments, with a track record of closing complex, high-value deals inside the world’s largest enterprises; where relevant, existing OP operators. Optionally drawing on the full Emergentis suite across GTM, Marketing, Engineering, Regulatory, Business Ops and Education.

Full skill set across GTM spectrum · Longer-term fractional support, from IC to C-level · Short-term GTM talent-flex (from 1 to 5 days per week, typical term 3 to 12 months)

OP: IC & Leadership Training

Training for every buyer-facing role: sales, solutions, BDR/SDR, customer success and beyond, for individual contributors and the leaders who run them. OP is the operating system that cuts through the ambiguity of an AI sale by making teams genuinely buyer-led. Practitioner-led training in a proprietary GTM IC and Leadership methodology, proven in live AI hypergrowth, so your team operates the way the best do.

IC & leadership tracks · Sales, solutions, BDR/SDR & CS · Discovery & qualification · Opportunity management · Objection handling · Value mapping · Leadership development matrix

OP Deployment: Layer or Standalone

One methodology, two ways to adopt it. Run OP as a layer over your existing process and stack, best for established start-ups through to enterprise; or standalone, as the foundation an earlier-stage org is built on. Either way your team gets the tools, the Opportunity Planner and Pipeline Priority Tracker, and the operating discipline installed and adopted, not a framework that gathers dust.

Deploy as a layer or standalone · Opportunity Planner for deal management · Pipeline Priority Tracker · Leadership development framework · CRM implementation · Rollout and adoption support

OP Enablement: Train the Trainer

For teams that want to own and sustain OP internally. We certify your enablement and leadership to run OP themselves, so the methodology compounds after we step out, unlocking faster onboarding and time to value as you scale through hypergrowth. The same discipline that drives your team becomes a capability you own, embedded in how new hires ramp and how leaders coach.

Train-the-trainer workshops · Facilitator certification · OP toolkit and materials · Leadership coaching cadence · Ongoing reinforcement

Exec Outreach & AI SDR Engine

Senior practitioners running executive outreach the personal way: warm networks, real relationships and credible, human conversations with the buyers who matter. They leverage the AI SDR engine to handle research, personalisation and follow-up at scale, so their time goes to the right accounts and the highest-value conversations. The human closes; the engine clears the path, compressing time to value.

Exec outreach · Warm network activation · AI SDR engine · Multi-channel outbound architecture · Outbound copywriting & messaging · Sending infrastructure & deliverability · Testing & optimisation

Data, Enrichment & AI GTM Systems

The data and AI layer underneath the motion. Bad data sinks good campaigns, so this is core infrastructure: targeted lists from authoritative sources, multi-pass enrichment for coverage, and custom data engineering where no clean source exists. On top sits the AI layer: knowledge bases holding your ICP and messaging so downstream tasks stay on brand, and agents that run the repeatable research, validation and drafting.

ICP, list building and segmentation · Multi-pass enrichment & research · Custom data engineering & bespoke research plays · AI-powered GTM systems & knowledge bases · Agentic systems & personal GTM agents

Sales RevOps, CRM & Reporting

The systems that make pipeline reflect reality. We build and migrate the CRM as your system of record, design the stages around how the deal actually moves, and wire the automation that connects sending, enrichment and reporting so nothing gets updated by hand. On top sits reporting leadership can trust: pipeline, forecast, conversion by stage and commission, all built from source.

CRM architecture, build & migration · Pipeline & stage design · Lead scoring, routing & SLAs · Sales workflow automation · Pipeline reporting, forecasting & commission · Outbound compliance & data governance

OUR PACKAGES

Not sure where to start? Most clients engage through one of the packages below.

No two AI journeys look the same. While many clients start with one of the packages below, every engagement is tailored to the challenges, opportunities and ambitions unique to your organisation.

Launch Pad - EMEA

GTM, STRATEGY & EXECUTION

For companies launching an AI product, a new function, or entering EMEA.

Strategy, execution and team build in one programme: launch the commercial motion, generate first pipeline and revenue, then build the in-house team to carry it. Premium scales to the full AI GTM suite, shaped to your budget and stage; take only what you need. Typically includes:

GTM strategy and market entry
EMEA legal entity setup and localisation
Full OP-driven commercial motion
Talent Flex on the ground
Executive outreach and AI SDR engine
RevOps and CRM build
Fractional-to-in-house team build and enablement

OP Rollout

CLARITY, IN AMBIGUITY

For companies systematising OP into how every revenue team operates: their commercial approach, processes, metrics and CRM.

All three OP elements in one programme: train the people, install the system, and certify your own trainers so it compounds. Training and materials across sales, BDR/SDR, solutions, customer success and enablement, for both ICs and leaders. Typically includes:

OP IC and leadership training across sales, BDR/SDR, solutions, customer success and enablement
OP toolkit - Opportunity Planner, Pipeline Priority Tracker & Leadership Development Matrix
OP systemised to map to your processes, metrics and KPIs
OP mapped into your CRM and reporting
Layered onto your existing frameworks (eg MEDDPICC, CoM, Challenger), or deployed standalone
Train-the-trainer certification
Rollout, adoption and ongoing reinforcement

Outsourced Pipeline

IN & OUT, HUMAN X AI

For companies that want qualified pipeline without building the engine in-house.

End-to-end demand run as a managed function: human-led outreach (underpinned by OP for buyer-led precision) and the AI SDR engine, the data and systems beneath them, and marketing-led inbound. Typically includes:

Executive outreach and AI SDR engine
Data, enrichment and AI GTM systems
Sales RevOps and CRM
Fractional GTM talent
Inbound demand generation and content (AI Signal)
Reporting, attribution and optimisation

AI SDR Engine

ALWAYS-ON, AUTOMATED PIPELINE

For teams that want an automated pipeline engine built into their stack.

The data, agents and systems that surface the right accounts and route them to your reps, wired into a CRM and automation layer. A built-and-managed machine, not a headcount. Typically includes:

ICP, list building and multi-pass enrichment
AI-powered GTM systems and agents
CRM architecture and workflow automation
Lead scoring, routing and SLAs
Pipeline reporting and forecasting

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